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It also showed that a significant number will peg their choices on the party’s leader, cash payments and the candidates’ tribal affiliation.
“A majority of the respondents felt that they would consider candidates’ manifestos (78 per cent), followed closely by education background (63.3 per cent),” according to the study conducted by the Jesuit Hakimani Centre between November and December last year in all regions except North Eastern.
According to the survey, residents of Eastern Province, especially in Meru County, Nairobi and Central, would demand cash incentives to vote.
But their counterparts in Nyanza, especially in Siaya County, will be paying attention to the candidates’ academic qualifications.
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